Ratatouille - too good !!!

The wait is over. I saw Ratatouille last week with thirty others from my workplace. This is one helluva movie! Pixar’s story telling has hit an all time peak. Apart from the articulate animations, awesome dynamics (cloth, water) and incredible lighting, the story itself is in an all new premise. The ‘Anyone Can Cook’ theme has worked so well in this movie and there is something in it that makes us believe that it could happen in our kitchens too!
It was wonderful to see kids bursting out with laughter when Remy trains Linguini blindfolded. Nobody is always right and nobody is always wrong (hmm….except Skinner) in this movie and that lends so much ‘character’ to all the characters. With all the twists and turns, this movie is one journey worth traveling.
On the technical side, I really enjoyed the water dynamics in the ‘Remy in the gutter’ scene. The cloth simulation on Gusteau (Remy’s figment of imagination) and wet cloth on Linguini were really cool. They must have had one damn rig for Linguini and that showed in many places, one of them was where Remy tries to wake up Linguini. The visualizations for tastes were a great effort, something never tried before!
In a nutshell, Ratatouille is Yummy!

Promoting a promotion

In my previous post, I discussed sequels. Eventually, this is the year of the ‘thirds’. The talk is all about Spider man-3, Pirates of Caribbean- the world’s end (third in the order) and Shrek -3. Each of these films has their own audience and they are all critically acclaimed. The makers consider them a safer bet because sequels don’t have the scare of losing at the box office easily. Marketing them is easier what with the previous versions doing really good and a lot of people already are familiar with the characters and have some idea of the plot to expect. It is better to have very high expectations rather than none at all.

Now, what is the stake of movies that are to be released without prior introduction? How are the makers going to create the expectations for them, competing with the sequels that are to be opened at the same time around? They really have to scream hard to get some attention and that is exactly what Disney and Pixar are trying to do for their latest release Ratatouille (pronounced as rat-a-too-ee), an original animated movie releasing in June.

Right from letting people familiarize the pronunciation of the title, to the plot line- (a rat called Remy wants to become a chef in a famous French restaurant. Rodents and restaurants-something that can never be together), extending to the challenges faced by the crew at the production and the crew itself, Pixar has left no stone unturned. The extent of their promotion strategies are none too familiar. They have to do it to stand amongst the giant sequels all of which are expected to have a cake walk.

To top it all, Pixar will be releasing a nine minute clip from Ratatouille to give the audience a glimpse of what to expect from the movie. Desperate move from the great story tellers, but the Pixar fans will only be too happy to see it. Come May 1, the clip will go public at Apple.com. What is more interesting is that, Disney will run a 90 second promotion material at prime time on American televisions, that will drive the audience towards the trailer that is to be released; a promotion for a promotion! Never heard of anything like that!

Come what may, we could only hope that the Disney-Pixar combo will entertain us as well as they usually do.

Some Images:

Image 1

Image 2

Videos:

Technical Ingredients - 48 mb

Trailer

Brad Bird-Podcast

Allegedly leaked out clip

Ratatouille contest and video player

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Happy ending for ‘Happy Feet’

Happy Feet may have tap-danced its way to the Oscar, beating Monster House and Cars, but, without launching into full Pixar-fanboy mode, I genuinely think Cars earned that trophy.

The other two relied heavily on motion-capture, which is fine, but Happy Feet started to feel visually monotonous: penguins singing, penguins dancing, penguins everywhere. The constant white Antarctic backdrop looked cool at first, but by the end, my eyes needed sunglasses.

Monster House, meanwhile, feels like a film that didn’t need animation at all. With mostly ordinary human characters and a plot that could’ve been live-action, the only real justification for animating it was the house, and that could’ve been handled with VFX in a live film.

Cars, on the other hand, is born from animation. A world run by automobiles? That concept only works when animated - Pixar squeezed personality, emotion, and humor out of metal and headlights. The environments are gorgeous, the story flows, the emotional beats land, and not a frame feels wasted. What more does an animated film need to win - an unnecessary “message”? Hopefully not.

All respect to the teams behind every film, but if anyone deserved to ride off with the knight holding a sword, it was the crew on Route 66.

Pixar-ization of Disney

Image source : http://www.cartoonbrew.com/

There were/are apprehensions over the acquisition of Pixar by Disney. Most were concerned at the future of Pixar under the mouse house. But the news coming out of Burbank and Emeryville are more than encouraging. Disney is sure benefited under the leadership of Lasseter and Catmull, especially by the restructuring of hierarchy and the efforts to bring back directors who have left Disney recently.
Pixar had been on the right track and doesn't need much changes. In fact, the starting of recently dumped Toy story 3 after the merger has brought in a lot of positive energy into Pixar ( not as if there was a dearth of it before).
With both Disney and Pixar working together, they will surely stay on top.

Read Story HERE